Direct Marketing and Piggy Backing

If you are already in a small business and looking for another inexpensive way to market or advertise, perhaps you want to try direct marketing or direct mail? Have you already done some direct-mail marketing using those coupon packages that are sent out by various companies to certain ZIP codes in your community?

The only problem with this is sometimes they only send them out about once per month and you want your customers to come in more often to shop with you. Let me tell you about a strategy that I learned in my 27 years in business and my superior efforts for our franchise company in grassroots marketing in the communities that we serviced. Our company a franchise company sold franchises that do on-site outdoor cleaning service.

We found that we could often piggyback our fliers that explain our services and put these advertisements into the invoices of other companies who would send them out of their customers and in trade we would take their fliers and put them in the invoices to our customers and it worked great.

Direct Marketing for Mobile Fleet Washing Businesses

If you own a mobile Fleet washing business or a pressure washing company then you should consider using direct-mail advertising to get to the clientele that you are interested in. There are many ways to do this and one of the easiest ways is to get with a direct-mail company that sends out packages and coupons out to specific ZIP codes.

If you own a mobile Fleet washing business it makes sense to send your flyers for Fleet washing to areas where high-income net worth individuals live because they are the ones that own businesses or are executive managers of large companies that have fleets of vehicles. You should also ask the advertising executive for the direct-mail company if they have zip code mailings that are motly business districts and those too should be mailed out to in order to get more fleet washing accounts.

A mobile Fleet washing company should also send flyers, which are inserted into the Chamber of Commerce newsletter, which is mailed out to all members. If you live in a large city then you may be able to pick up a book of lists, which has the names and addresses and contact information for the largest companies in various market sectors. You should then fax a bid sheet or proposal to wash all their vehicles or send them in an envelope with your flyer and information that is handwritten on the envelope. Please consider all this in 2006.

Direct Marketing for Truck Wash Businesses

If you own a truck wash business it makes sense to use direct-mail and direct marketing to contact all the trucking companies in the country. Many trucking companies may send their drivers down the freeway where your truck wash is located and you need to be able to be sure that these people have your information and know that you exist.

It also makes sense to hang around at the truck stop lounge and talk to drivers and ask them for phone numbers, names and addresses of their dispatch offices so that you can send out proposals to wash the trucks for the drivers that come along the route near you.

Direct marketing and direct-mail for truck wash businesses to business districts near them who have fleets of vehicles also makes sense. You need to find a direct-mail company which mails out to business districts and make sure to get your flyer into a those packages.

Direct mail direct marketing can work for a truck wash business but you need to make sure it is highly targeted. If you wash recreational vehicles and motor homes then it makes sense to also send out direct-mail and direct marketing packages to high income and high net worth individuals in specific ZIP codes. I hope you will consider this in 2006.